Boost SEO with Related Searches
Ever wondered how the big dogs in SEO keep pulling ahead? It’s not just about throwing money at the problem; it’s about using the tools right in front of you. One such tool? Google’s related searches. Yeah, those little gems at the bottom of the search engine results page (SERP) that most people overlook. But here’s the kicker: they’re a goldmine for anyone looking to up their SEO game without breaking the bank. Let’s dive in and see how you can use related searches to supercharge your keyword strategy and watch your site’s rankings soar.
What Are Related Searches?
So, what exactly are we talking about here? When you punch a keyword into Google, you get your standard results, but scroll down, and you’ll see a section labeled “Related searches.” These are queries that Google thinks are closely tied to what you typed in. For example, type in “jiu-jitsu,” and you might see “jiu-jitsu near me,” “jiu-jitsu for beginners,” or “jiu-jitsu belt ranking.” These aren’t just random; they’re what people are actually searching for when they’re looking into your topic.
Google also sometimes throws in a “People also search for” block, which can overlap with related searches but often brings in fresh keywords you hadn’t thought of. It’s like getting bonus content without paying extra.
Why Should You Care About Related Searches?
Here’s the deal: related searches are crucial because they give you a free, easy way to discover relevant keywords. You’re not just guessing what your audience might be interested in; you’re getting real data on what they’re actually searching for. This is gold for SEO because it helps you target your content more effectively and attract more organic traffic.
Take an eCommerce store selling beard oil, for instance. You start with “beard oil,” but related searches can lead you to “best beard oil for growth,” “organic beard oil,” or “beard oil recipe.” Suddenly, your keyword list is ten times more robust, and your content can reach a wider audience.
How to Use Related Searches for Keyword Research
Ready to get your hands dirty? Start by typing your main keyword into Google and checking out the related searches at the bottom of the SERP. This gives you a fresh list of keywords right off the bat. But don’t stop there. Take those new keywords and use them as new search queries. You’ll find another set of related searches, and you can rinse and repeat this process to get an endless list of relevant keywords.
Don’t forget about the “People also search for” block either. It can provide additional keywords that you might not have found in the related searches section. It’s like having two treasure maps instead of one.
Enhancing Your Keyword Research with Tools
Now, if you want to take your keyword research to the next level, tools like Ahrefs can be a game-changer. Ahrefs can pull data from both the related searches and “People also search for” sections, giving you even more keyword suggestions. Plus, with Ahrefs’ Keywords Explorer, you can get thousands of keyword suggestions from multiple sources and analyze their SEO metrics. It’s like having a superpower in your SEO toolkit.
For example, if you’re looking into “beard oil recipe,” Keywords Explorer can give you a ton of related keywords, from “homemade beard oil recipe” to “best ingredients for beard oil.” It’s not just about the quantity of keywords; it’s about the quality and relevance.
And if you’re not ready to dive into a paid tool, Ahrefs also offers a free keyword generator tool. It’s a great way to get started without spending a dime.
Google’s Autocomplete: Another Keyword Goldmine
Don’t sleep on Google’s autocomplete feature either. As you start typing a query, Google suggests completions based on popular searches. This can be another way to uncover long-tail keywords that are highly relevant to your topic. It’s like having a crystal ball that shows you what people are really looking for.
Wrapping It Up
So, there you have it. Related searches are a powerful, free tool that can revolutionize your keyword research and boost your SEO strategy. By tapping into what people are actually searching for, you can create content that resonates with your audience and drives more organic traffic to your site. And with tools like Ahrefs, you can take your keyword game to the next level.
Ready to see your rankings soar? Start using related searches today and watch the magic happen. And if you’re hungry for more SEO tips, check out our other resources. We’ve got plenty more where this came from!
