You’re already monitoring Google Sheets and firing off Slack notifications—but what if you could Expand your scenario to send only the right alerts to the right people, exactly when they need it? In my work with Fortune 500 clients, I’ve seen teams drowning in noise because they skipped the advanced tools built into Make: routers, filters, aggregators. The result? Missed opportunities, frustrated sales reps, and a pipeline that stalls. This guide will put you in the top 3% by teaching you to morph a basic workflow into a precision-guided notification system. In the next few minutes, you’ll learn how to:
- Split prospects by region with routers
- Filter for US-based leads
- Aggregate multiple entries into one mobile alert
Stop wasting hours on manual triage. If you follow these steps, you’ll deliver targeted Slack pings to your sales team and batch mobile notifications to your Sales Manager—so no lead slips through the cracks.
Why 85% of Automation Scenarios Stall (And How to Break Through)
Most Make scenarios hit a wall because they go linear: trigger → action → end. That works until your team demands nuance—like sending a separate ping for a big enterprise lead, or batching low-priority leads into a digest. Without branching and batching, you’ll overwhelm busy inboxes.
Have you ever:
- Seen your Slack channel flood with dull notifications?
- Wished for a daily summary instead of 20 separate pings?
- Needed to escalate high-value leads to mobile, but stuck with Slack?
If so, you’re missing three game-changing modules: routers for branching, filters for precision, and aggregators for batching.
3 Proven Ways to Expand your scenario with Routers, Filters & Aggregators
Tactic #1: Split Your Workflow with Routers
Routers let you fork your automation. Imagine a junction where leads tagged “US” go one way, and all others go another. That’s exactly what you need to:
- Route US leads to mobile push via the Make app
- Route international leads to a Slack channel
Million Dollar Phrase: “Branching isn’t complexity—it’s clarity in motion.”
Tactic #2: Filter for Laser-Targeted Alerts
Filters act like smart gates. Only records matching your criteria get through. In our scenario:
- Set a filter for Country = US
- Combine with Lead Score > 50 for VIP alerts
Now, if/then your lead is US-based and high-scoring, then trigger a mobile notification; otherwise, fall back to Slack. Filters eliminate 70% of unwanted noise, so your team never misses critical updates.
Tactic #3: Aggregator Magic for Batch Notifications
Aggregators collapse multiple data points into one summary. Instead of 10 separate mobile pings at 9 AM, you send a single digest:
- Collect all US leads between 8 PM–8 AM
- Aggregate their names and scores
- Send one mobile alert listing five new prospects
This saves attention—your Sales Manager sees a concise list instead of drowning in pings.
Make vs IFTTT: A 5-Point Comparison
- Branching: Make wins with routers; IFTTT has none.
- Filtering: Make’s filters are field-level; IFTTT is app-level only.
- Batching: Make’s aggregators outclass IFTTT’s basic delays.
- Slack Integration: Make offers rich message formatting; IFTTT is plain text.
- Mobile Push: Make app delivers native notifications; IFTTT relies on email.
How to Build the Expanded Scenario in 5 Steps
- Clone Your Base Scenario: Use your Google Sheets → Slack template.
- Insert a Router: Add two branches: US vs Others.
- Apply Filters: On the US branch, filter Country = US and optional Lead Score.
- Add an Aggregator: Buffer US leads for X minutes, then batch-send.
- Connect Mobile Module: Use the Make mobile app to push the digest.
Follow these steps, and within 10 minutes you’ll have a bulletproof system that only buzzes when it should.
The real ROI of automation isn’t speed—it’s relevance. Send fewer, smarter notifications and watch engagement soar.
What To Do In The Next 24 Hours
If you haven’t added routers, filters, and aggregators yet, drop everything and do it now. Then:
- Test US leads filter with dummy data
- Verify batch digest arrives on your phone
- Measure reduction in Slack noise (should be ≥50%)
Future Pacing: Imagine your sales team waking up to a single, tailored summary of high-value leads—no more “did you see that prospect?” chaos. If you run into issues, revisit your filters or router logic; the solution is always one click away.
Next non-obvious step: Share this scenario with another team, like Customer Success, and automate their ticket alerts. Momentum builds when you cross-pollinate automation wins.
- Router
- A branching point that directs data down multiple paths based on conditions.
- Filter
- A module that only allows data matching your criteria to proceed.
- Aggregator
- A buffer that collects and batches multiple items into a single payload.
